Starkey Ear Care

Starkey Hearing Technologies’ Ear Health product line was created to communicate with the large audience of consumers who already purchase hearing health products. The goal was to educate these consumers on hearing health issues and reduce the time an individual waits to address their hearing loss. The product line was also intended to be a way to create brand awareness with consumers who are not yet in our sales stream.

Through a process of consumer testing and focus groups the artwork for the product line was developed. A variety of digital and print pieces were created to promote the line with both private audiologist practitioners and traditional retail outlets.

Role: Art Director, Graphic Designer