Square Roots Photography

In 2019, Gordon Food Service joined forces with indoor urban farming company Square Roots to deliver local, quality fresh produce to restaurants. When we started our relationship, Square Roots was running a very lean team, mostly focused on farming and harvesting products. I was invited to visit their farm in Brooklyn to photograph the location and the farmers to add to their digital asset library. With Gordon Food Service we were then able to use the images for additional marketing and product announcements in our own channels. 

Once the Gordon Food Service farm was open I was able to capture the ribbon-cutting ceremony along with several new products that have been developed over the last 2 years.

Role: Photographer, editor