SoundGear Photography

SoundGear is a family of electronic, digital products for hearing protection. A large target audience for these products is hunters and shooters. The objective of both photoshoots was to capture custom photography and video to use in print and digital pieces. 

Role: Art Director, Photographer, Project Manager, Editor

For our first shoot, I worked as the Photographer and Art Director. It wasn't until the day before the shoot that we realized there was a chance for snow. A light dusting turned into heavy snowfall. I had to make some quick calls as to ideal areas to shoot and direct friends, coworkers and family as models.  In the end, the snow created some stunning photography. The blaze orange really became a hero in these photos and ties in with the brand's color palette. We worked with live ammunition and live moving targets to capture real, authentic moments. 

Our second shoot was a great opportunity to work with our new partners at Pheasants Forever. Every year they host local media and shooting enthusiasts to test out and review the upcoming shotguns for the year. The feedback is released in the Summer issue of Pheasants Forever magazine in their Shotgun Review. As the Official Hearing Protection of Pheasants Forever, SoundGear was invited to attend and capture our own media. I captured both video and photography, while also getting testimonials from attendees who had the opportunity to test SoundGear products.