SoundGear Branding

SoundGear is a line of hearing protection that is marketed to hunters, shooters and industrial workers. The product line was developed as an introductory product to spread brand awareness for the parent company, Starkey Hearing Technologies. Although the wearer may not need hearing aids today, we are creating a relationship with practitioners early so they know where to go when they do start experiencing hearing loss.

To aid in marketing this new product line a logo, branding guidelines, and standards were created. These were then implemented into a variety of B2B and B2C materials including packaging, website and online digital ads, magazine ads, tradeshow graphics and apparel.

Role: Art Director, Graphic Designer