Food Photography

When purchasing a product online, the best sales tool is an attractive image. Gordon Food Service supplies and distributes hundreds of thousands of items. To aid in the sales of the products I was tasked to capture appealing and appetizing photos of many new, reformulated, or high-moving products. I also captured photos for use in sales and training tools, publications, recipe sheets, and point of sale. 

In 2021 I was able to capture 250 photos utilizing our in-house studio, saving the company an estimated $80,800 in photographer, studio and stylist costs.

Role: Photographer, stylist, editor